As a creative contractor for Dairy Queen and their agency Barkley, I produced an engaging series of 15 ultra-concise social videos designed to feel organic and fan-made. The client wanted an authentic, grassroots look and feel. I delivered this by crafting comedic narratives in a purposefully lo-fi style that focused on the Dairy Queen brand while driving strong viewer engagement within a TikTok-friendly sub-15 second format.