As the Senior Multimedia Creative Producer for The United Nations World Food Program USA from 2019-2023, I leveraged my storytelling expertise to lead impactful multimedia initiatives. My feature film background brought a cohesive, narrative-driven approach to design, video, and social creative, whether for targeted campaigns or organization-wide projects.
One recurring responsibility was spearheading development of WFP's Annual Reports to effectively capture the spirit and mission of the organization. I directed the creative process from concept to delivery, partnering cross-functionally to produce print, digital, and interactive reports that inspired engagement across global audiences.
Annual Reports: Concept, art direction, layout, photo editing & retouching, illustration.
I was tasked with creating a logo/cover for the official WFP USA podcast, "Hacking Hunger".
A primary responsibility was to create compelling videos from conception through final delivery.
During my tenure focusing on the WFP USA's outreach and awareness efforts, digital revenue went from $7m to $26m, with organizational revenue jumping from $20m to $140m. In 2020, WFP was the recipient of the Nobel Peace Prize, recognized as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict.
VIDEO: Art direction, editor, sound design, music editing, graphics, and motion.
